Typographic treatment for the heading Pixels, Pencils and Rock 'n' Roll Juha Siirilä working
Typographic treatment for the heading Pixels, Pencils and Rock 'n' Roll Juha Siirilä working

Who

Juha Siirilä, Art Director & Graphic Designer

What

Visual communication with over 20 years of professional experience

Where

Helsinki, Finland

Typographic treatment for the heading Pixels, Pencils and Rock 'n' Roll
Typographic treatment for the heading Pixels, Pencils and Rock 'n' Roll
Typographic treatment for the heading Pixels, Pencils and Rock 'n' Roll

Who

Juha Siirilä, Art Director & Graphic Designer

What

Visual communication with over 20 years of professional experience

Where

Helsinki, Finland

Juha Siirilä working
Juha Siirilä working
Juha Siirilä working

Siili

Examples of brand illustration, brand imagery, webinar identity, illustrated company offering, key figures on a gift packaging, online event series, and company beer labels Examples of recruitment campaign, brand awareness campaign, socia media images, and advertisement for students

Client

Siili Solutions

Work

Corporate identity, brand development, graphic design, digital design, multi-channel marketing

Year

2019–2023

Company

Siili Solutions

Client

Siili Solutions

Work

Corporate identity, brand development, graphic design, digital design, multi-channel marketing

Year

2019–2023

Company

Siili Solutions

Description

Siili is a full-service development partner for advanced digital solutions with locations in 8 countries. From lit-up signage of the office buildings to laptop stickers customizable via a dedicated online tool, a wide range of materials have been produced since the rebranding cocreated with BOND was launched in 2020. The tasks included continuous brand development, marketing materials for a large variety of use cases, as well as quality assurance through guidelines and templates.

Side story

According to the “Hedgehog Concept” by Jim Collins, the working life magic lies at the intersection of things you’re passionate about, do better than others, and can make money from. I agree. Do what you love.


SKALER

Brand launch campaign

Client

Siili Solutions

Work

Corporate identity, graphic design, digital design, multi-channel marketing

Year

2020–2022

Company

Siili Solutions

Client

Siili Solutions

Work

Corporate identity, graphic design, digital design, multi-channel marketing

Year

2020–2022

Company

Siili Solutions

Description

Do the human stuff. Automate everything else. SKALER is on a mission to help your employees offload the mundane routine tasks via intelligent automation. The brand was launched in cooperation with BOND in 2020.

Side story

People are not robots. It matters who you work with and who you work for. See the bored looking model in the launch campaign images above? I’ve been lucky enough to call him a teammate in two different workplaces. Never a dull moment.


Boston’s Pizza

Examples of marketing collateral for Boston's Pizza

Client

Boston’s Pizza

Work

Corporate identity, brand development, graphic design, digital design, multi-channel marketing

Year

2012–2017

Agency

Luxus Worldwide

Client

Boston’s Pizza Restaurant & Sports Bar

Work

Corporate identity, brand development, graphic design, digital design, multi-channel marketing

Year

2012–2017

Agency

Luxus Worldwide

Description

Boston’s is a family-friendly restaurant and a sports bar under one roof with locations across the United States and Mexico. From 48 foot wide highway billboards to coasters to place your drink on, a wide range of materials were designed during the five year span by an international team located in Finland and the United States. The tasks included numerous point of purchase (POP), local store marketing (LSM), as well as digital marketing materials — and finally, a rebranding to match the Canadian mother company (Boston Pizza).

Side story

I’ve been going to a sports bar for years, once a year. It’s the traditional late night destination for our annual boys’ night out in my old home town — complete with “Happy anniversary” greetings by the bartender.


Angry Birds Fight!

Rovio's Angry Birds Fight! webpage

Client

Rovio Ent.

Work

Web design

Year

2015

Agency

Luxus Worldwide

Client

Rovio Entertainment

Work

Web design

Year

2015

Agency

Luxus Worldwide

Description

First released in Asia Pacific, Angry Birds Fight! was Rovio’s first cultural mash-up game within the brand, fusing together elements of Japanese culture with the classic Angry Birds characters. The visual design and UI work for the game’s launch web page was finalized within a one-week sprint.

Side story

Hulkamania was running wild again when World Wrestling Entertainment came to Finland in the early ’00s. However, as me and my designer buddy revealed our carefully laid out red and yellow sign at the venue, the question remained — where’s Hulk, brother?


The Story of John Doe

Album artwork for an instrumental rock group

Work

Visual identity, graphic design, illustration

Year

2014

Work

Visual identity, graphic design, illustration

Year

2014

Description

DIP is an instrumental rock group whose debut EP “The Story of John Doe” was released in 2014. I’m the lead guitarist and songwriter for the group.

Side story

I grew up on an old seabed, in the gently rolling coastal lowlands. Surrounded by wide areas of farmland with sparsely located houses, there’s plenty of space to breath the salty air — white space, if you will.


Suunto E-Commerce

Examples of Suunto's e-commerce features

Client

Suunto

Work

Web design

Year

2011

Agency

Poickeus

Client

Suunto

Work

Web design

Year

2011

Agency

Poickeus

Description

Suunto is a company that manufactures and markets sports watches, dive computers, compasses and precision instruments. The e-commerce features were incorporated into its website in 2011 by an international team located in Finland, France, and Sweden.

Side story

A stamp-sized Suunto compass has been a regular travel companion of mine for years — especially handy when returning to street level from a random subway exit.


A Place in the Sun

Examples of online travel community's features

Client

Aurinkomatkat

Work

Visual identity, web design

Year

2007–2010

Agency

Publicis Helsinki

Client

Aurinkomatkat

Work

Visual identity, web design

Year

2007–2010

Agency

Publicis Helsinki

Description

Hosted by the Finnish travel agency, Paikka auringossa (2007–2013) was an online travel community for sharing experiences, exploring destinations and discussing all things travel.

Side story

MySpace provided a perfect springboard for my own musical adventures, eventually leading my axe-slinging alter ego onto the pages of Guitar Player magazine (April 2010) — a treat for a longtime reader.


For Virtual Travellers

Concept images for an online event

Client

Aurinkomatkat

Work

Graphic design, digital design, illustration

Year

2009

Agency

Publicis Helsinki

Client

Aurinkomatkat

Work

Graphic design, digital design, illustration

Year

2009

Agency

Publicis Helsinki

Description

By launching virtual travels on the social game and online community Habbo, the Finnish travel agency Aurinkomatkat allowed its teenage user base to travel around the world — with a chance to win a unique visit to the Habbo Spain, hosted by Habbo Finland’s administrators. The Suositellaan virtuaalimatkaajille campaign was created in cooperation with Sulake.

Side story

Jamiroquai’s third album, “Travelling Without Moving”, was released the year I started my graphic design studies. Sharing a flat with a fellow designer, an art student and two musicians proved to be quite a trip.


K-Supermarket

Series of seasonal campaign websites

Client

Kesko

Work

Web design

Year

2008

Agency

Publicis Helsinki

Client

Kesko

Work

Web design

Year

2008

Agency

Publicis Helsinki

Description

Hosted by the Finnish grocery store chain K-Supermarket, the series of campaign websites featured food info, tips, recipes and offers, as well as competitions in various seasonal themes.

Side story

While attending community college in the middle of nowhere, I soon learned to appreciate the weekly visits of a mobile grocery store and a mobile library. The latter also provided a free ride to the nearby town — as long as the passengers agreed to sit on the floor with lights turned out.


Mr. BobCorn

Visual identity for a popcorn brand

Client

SnackFood

Work

Visual identity, graphic design, web design, illustration, character design

Year

2005–2006

Agency

Backman & Heinonen

Client

SnackFood

Work

Visual identity, graphic design, web design, illustration, character design

Year

2005–2006

Agency

Backman & Heinonen

Description

Mr. BobCorn is a brand for ready-made pre-packaged popcorn. The first branded popcorn store opened in 2006, offering 18 sweet and savory flavors sold in four different sizes. In addition to the store components and staff clothing, the assignment also included business stationery, gift cards, loyalty cards, packaging, and a website. The visual identity has remained unchanged and is still in use today (2024).

Side story

I spent some of my best summers working at the bar & grill in a local amusement park. Occasionally, I would make a transition over to the kiosk side — selling popcorn.


Life Is a Journey

Visual identity for a marketing campaign

Client

SKL, KT, Keva

Work

Visual identity, graphic design, web design, illustration

Year

2005

Agency

Incognito

Client

Suomen Kuntaliitto ry, KT Kuntatyönantajat, Kuntien eläkevakuutus

Work

Visual identity, graphic design, web design, illustration

Year

2005

Agency

Incognito

Description

In order to tackle the looming labour shortage, a campaign was set up to raise awareness about the job opportunities within the Finnish municipal sector. Targeting young adults via posters, brochures, flyers, badges, and a website, the Elämä on matka campaign also included a chance to win a trip to London, UK.

Side story

My math and physics teacher in junior high did a good job explaining the MacGyverisms from the episode of the week from a scientific point of view. Every now and then he would flip through my sketchbook, always encouraging me to continue with my art. Around the same time I would do my first experiments with stencil graffiti.


Milk Makes Magic

Visual identity for a marketing campaign

Client

Maito ja terveys ry

Work

Visual identity, graphic design, web design, illustration, character design, web development

Year

2002–2005

Agency

Incognito

Client

Maito ja terveys ry

Work

Visual identity, graphic design, web design, illustration, character design, web development

Year

2002–2005

Agency

Incognito

Description

Targeting pupils aged 8–13 via printed and televised ads, classroom posters, wall calendars, activity booklets, mugs, stickers, badges, and a playful website, the Maito on magiaa awareness campaign focused on the nutrients and health benefits of milk. While the project started with a visit to a grade school, I’d later have a colleague who had fond childhood memories of the campaign himself.

Side story

My lifelong fondness for music libraries started with a Kiss record. Seeing the original foursome finally reunite on stage in the late ’90s, in full makeup and classic “Love Gun” era outfits, was nothing short of magical.


Juha Siirilä after a workday

Copyright © 1999–2024 Juha Siirilä.
All rights reserved.

Juha Siirilä after a workday

Copyright © 1999–2024 Juha Siirilä.
All rights reserved.

Juha Siirilä after a workday

Copyright © 1999–2024 Juha Siirilä.
All rights reserved.

Juha Siirilä after a workday

Copyright © 1999–2024 Juha Siirilä.
All rights reserved.

Juha Siirilä after a workday

Copyright © 1999–2024 Juha Siirilä.
All rights reserved.