Juha Siirilä, Art Director & Graphic Designer
Visual communication with over 20 years of professional experience
Helsinki, Finland
Juha Siirilä, Art Director & Graphic Designer
Visual communication with over 20 years of professional experience
Helsinki, Finland
Siili Solutions
Corporate identity, brand development, graphic design, web design, user experience design, user interface design, illustration, motion design
2019–
Siili Solutions
Siili Solutions
Corporate identity, brand development, graphic design, web design, user experience design, user interface design, illustration, motion design
2019–
Siili Solutions
Siili is a full-service development partner for advanced digital solutions with locations in 8 countries. From lit-up signage of the office buildings to laptop stickers customizable via a dedicated online tool, a wide range of materials have been produced since the rebranding cocreated with BOND was launched in 2020. The tasks included continuous brand development, marketing materials for a large variety of use cases (digital and physical), as well as quality assurance (via guidelines and templates) and quality control for brand materials created inhouse and outsourced.
According to the “Hedgehog Concept” by Jim Collins, the working life magic lies at the intersection of things you’re passionate about, do better than others, and can make money from. I agree. Do what you love.
Siili Solutions
Corporate identity, graphic design
2020–2022
Siili Solutions
Siili Solutions
Corporate identity, graphic design
2020–2022
Siili Solutions
Do the human stuff. Automate everything else. SKALER is on a mission to help your employees offload the mundane routine tasks via intelligent automation. The brand was launched in cooperation with BOND in 2020.
People are not robots. It matters who you work with and who you work for. See the bored looking model in the launch campaign images above? I’ve been lucky enough to call him a teammate in two different workplaces. Never a dull moment.
Boston’s Pizza
Corporate identity, brand development, graphic design, web design
2012–2017
Luxus Worldwide
Boston’s Pizza Restaurant & Sports Bar
Corporate identity, brand development, graphic design, web design
2012–2017
Luxus Worldwide
Boston’s is a family-friendly restaurant and a sports bar under one roof with locations across the United States and Mexico. From 48 foot wide highway billboards to coasters to place your drink on, a wide range of materials were designed during the five year span by an international team located in Finland and the United States. The tasks included numerous point of purchase (POP), local store marketing (LSM), as well as digital marketing materials — and finally, a rebranding to match the Canadian mother company (Boston Pizza).
I’ve been going to a sports bar for years, once a year. It’s the traditional late night destination for our annual boys’ night out in my old home town — complete with “Happy anniversary” greetings by the bartender.
Rovio Ent.
Web design
2015
Luxus Worldwide
Rovio Entertainment
Web design
2015
Luxus Worldwide
First released in Asia Pacific, Angry Birds Fight! was Rovio’s first cultural mash-up game within the brand, fusing together elements of Japanese culture with the classic Angry Birds characters.
Hulkamania was running wild again when World Wrestling Entertainment came to Finland in the early ’00s. However, as me and my designer buddy revealed our carefully laid out red and yellow sign at the venue, the question remained — where’s Hulk, brother?
Visual identity, graphic design, illustration
2014
Visual identity, graphic design, illustration
2014
DIP is an instrumental rock group whose debut EP “The Story of John Doe” was released in 2014. I’m the lead guitarist and songwriter for the group.
I grew up on an old seabed, in the gently rolling coastal lowlands. Surrounded by wide areas of farmland with sparsely located houses, there’s plenty of space to breath the salty air — white space, if you will.
Suunto
Web design, user experience design, user interface design
2011
Poickeus
Suunto
Web design, user experience design, user interface design
2011
Poickeus
Suunto is a company that manufactures and markets sports watches, dive computers, compasses and precision instruments. The e-commerce features were incorporated into its website in 2011 by an international team located in Finland, France, and Sweden.
A stamp-sized Suunto compass has been a regular travel companion of mine for years — especially handy when returning to street level from a random subway exit.
Romain Chapus
Visual identity, graphic design, illustration
2009
Romain Chapus
Visual identity, graphic design, illustration
2009
Mad Guitar Records is a small record label based in Helsinki, Finland. The label’s debut release “Melodic Soloists” (2010) showcases 17 artists from all around the world delivering melodic guitar-driven instrumental rock.
I got pulled into skateboarding by the late ’80s wave. At a time when Bones Brigade ruled the sport, Tommy Guerrero was the personal favorite of mine. While maybe not the most technical of the bunch, he had style.
Aurinkomatkat
Visual identity, web design, user experience design, user interface design
2007–2010
Publicis Helsinki
Aurinkomatkat
Visual identity, web design, user experience design, user interface design
2007–2010
Publicis Helsinki
Hosted by the Finnish travel agency, Paikka auringossa (2007–2013) was an online travel community for sharing experiences, exploring destinations and discussing all things travel.
MySpace provided a perfect springboard for my own musical adventures, eventually leading my axe-slinging alter ego onto the pages of Guitar Player magazine (April 2010) — a treat for a longtime reader.
Aurinkomatkat
Graphic design, web design, illustration
2009
Publicis Helsinki
Aurinkomatkat
Graphic design, web design, illustration
2009
Publicis Helsinki
By launching virtual travels on the social game and online community Habbo, the Finnish travel agency Aurinkomatkat allowed its teenage user base to travel around the world — with a chance to win a unique visit to the Habbo Spain, hosted by Habbo Finland’s administrators. The Suositellaan virtuaalimatkaajille campaign was created in cooperation with Sulake.
Jamiroquai’s third album, “Travelling Without Moving”, was released the year I started my graphic design studies. Sharing a flat with a fellow designer, an art student and two musicians proved to be quite a trip.
Kesko
Web design
2008
Publicis Helsinki
Kesko
Web design
2008
Publicis Helsinki
Hosted by the Finnish grocery store chain K-Supermarket, the series of campaign websites featured food info, tips, recipes and offers, as well as competitions in various seasonal themes.
While attending community college in the middle of nowhere, I soon learned to appreciate the weekly visits of a mobile grocery store and a mobile library. The latter also provided a free ride to the nearby town — as long as the passengers agreed to sit on the floor with lights turned out.
Romain Chapus
Visual identity, graphic design, illustration, character design
2008
Romain Chapus
Visual identity, graphic design, illustration, character design
2008
Roo is a French virtuoso guitarist based in Helsinki, Finland, whose instrumental rock debut EP “Guitar Without a Cause” was released in 2008. The super-strat wielding skull character would return six years later to grace the cover of Roo’s sophomore release “Plectrum Spectrum”, lending his yellow axe to the artist’s guitar school logo along the way.
I picked up the guitar as a teenager in the late ’80s. The star of the local scene at the time was a Steve Vai signature Ibanez JEM guitar displayed in the local music store window. Some fifteen years later I would finally own one.
SnackFood
Visual identity, graphic design, web design, illustration, character design
2005–2006
Backman & Heinonen
SnackFood
Visual identity, graphic design, web design, illustration, character design
2005–2006
Backman & Heinonen
Mr. BobCorn is a brand for ready-made pre-packaged popcorn. The first branded popcorn store opened in 2006, offering 18 sweet and savory flavors sold in four different sizes. In addition to the store components and staff clothing, the assignment also included business stationery, gift cards, loyalty cards, packaging, and a website.
I spent some of my best summers working at the bar & grill in a local amusement park. Occasionally, I would make a transition over to the kiosk side — selling popcorn.
Blueintheface
Visual identity, graphic design, illustration
2007
Blueintheface
Visual identity, graphic design, illustration
2007
Blueintheface is a punk rock group based in Helsinki, Finland, whose debut EP “Until You Are” was released in 2007. The band is still active and frequently tours Europe.
My introduction to home computing arrived in the form of Sinclair’s ZX Spectrum. Plugged into the TV, and using audio cassette tapes for data storage, the tiny thing with its rubber keyboard soon became the centerpiece of our living room — as we attempted to help Miner Willy back to the open air in a surreal game of Manic Miner.
SKL, KT, Keva
Visual identity, graphic design, web design, illustration
2005
Incognito
Suomen Kuntaliitto ry, KT Kuntatyönantajat, Kuntien eläkevakuutus
Visual identity, graphic design, web design, illustration
2005
Incognito
In order to tackle the looming labour shortage, a campaign was set up to raise awareness about the job opportunities within the Finnish municipal sector. Targeting young adults via posters, brochures, flyers, badges, and a website, the Elämä on matka campaign also included a chance to win a trip to London, UK.
My math and physics teacher in junior high did a good job explaining the MacGyverisms from the episode of the week from a scientific point of view. Every now and then he would flip through my sketchbook, always encouraging me to continue with my art. Around the same time I would do my first experiments with stencil graffiti.
Maito ja terveys ry
Visual identity, graphic design, web design, illustration, character design, motion design, web development
2002–2005
Incognito
Maito ja terveys ry
Visual identity, graphic design, web design, illustration, character design, motion design, web development
2002–2005
Incognito
Targeting pupils aged 8–13 via printed and televised ads, classroom posters, wall calendars, activity booklets, mugs, stickers, badges, and a playful website, the Maito on magiaa awareness campaign focused on the nutrients and health benefits of milk. While the project started with a visit to a grade school, I’d later have a colleague who had fond childhood memories of the campaign himself.
My lifelong fondness for music libraries started with a Kiss record. Seeing the original foursome finally reunite on stage in the late ’90s, in full makeup and classic “Love Gun” era outfits, was nothing short of magical.
Illustration
2005
Illustration
2005
Glömp (1997–2009) was a comics anthology serving as a platform for new artists and artistic experiments. A group exhibition by featured artists took place at Lybecker Institute of Arts and Crafts (Raahe, Finland) in 2005.
I’m an avid follower of the screen-printed art poster scene, always looking for the next piece to be framed and hung on the wall. The idea of producing limited run posters by hand myself is something I’d love to explore in the future.
Nokia
Illustration, character design
1999
Tietovalta
Nokia
Illustration, character design
1999
Tietovalta
Nokia IP-Man made his debut in the late ’90s as an animated 3D character introducing Nokia’s Broadband IP Access Solution. Later on, Nokia IP-Man would continue making brief appearances in a comic strip, screensaver, and finally as a physical object — a keychain toy.
My fascination with designer toys started with the first batch of Gorillaz vinyl figures back in 2005. Seeing how the prices have since gone up on eBay, I almost wish I’d been smart enough to save all of the packaging as well.
Copyright © 1999–2023 Juha Siirilä.
All rights reserved.
Copyright © 1999–2023 Juha Siirilä.
All rights reserved.
Copyright © 1999–2023 Juha Siirilä.
All rights reserved.
Copyright © 1999–2023 Juha Siirilä.
All rights reserved.
Copyright © 1999–2023 Juha Siirilä.
All rights reserved.